GIS studies

Market Share: where production is beating — or missing — the local pool.

Market Share Index = actual enlistment production ÷ propensity population, normalized so 100 equals the statewide expected rate. Above 100 is overperforming; below 90 needs attention.

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Market Share

County choropleth, ranked table, county detail with quarterly trend, priority flags, and a print-ready deliverable layout.

Roadmap

Territory rebalancing

Recruiter territory boundaries evaluated against workload, drive time, and available propensity pool.

Roadmap

Missioning support

Distribute mission numbers across stations using historical production and market capacity.

Built for contract deliverables

Guard and Reserve performance work statements commonly require print-ready maps and written market analysis. Every study renders to a high-contrast print layout that pairs the map with a full summary table, and runs entirely without third-party mapping API keys.

Demo figures are seeded, illustrative values — not DoD, DMDC, or U.S. Census data.

Open the Market Share dashboard